Americans love to consume a variety of questionable products. Whether its alcohol, the growing use of pot, caffeine or medications we cant seem to find enough ways to escape, relax or give ourselves that elusive buzz that makes all of our problems disappear. But now theres a new way to get that buzz. According to a recent report by Gawker, the federal government has approved a new product- powdered booze.
What is Palcohol?
According to reports, the product, which is manufactured by Palcohol, has been officially approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau and will hit stores next fall. Powdered alcohol gives the consumer six just-add-water options to choose from, including straight options like vodka and mixed offerings like Cosmopolitan. The company admits they were not expecting approval this quickly.
Prior to approval the company also claimed the powdered alcohol could be added to food. According to earlier statements provided by the maker on their website, the powder can be added to guacamole, BBQ sandwiches, salads and eggs. Wow.
All you need to do, according to the company, is experiment. The company now has modified their stance and is more cautious about promoting the product with food. The company is also clear that the powder absolutely should not be ingested through the nose. The company implores consumers to use the product responsibly. Yes, please.
The company also claims that Palcohol is the perfect product to combat the rising costs of buying alcohol at a concert, sporting event or bar. "What's worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost," the product's promotional material read.
Regulation of Palcohol
So what will the future bring for Palcohol? No one knows for sure, but legal experts remain astonished the powder alcohol was approved so quickly, and like all new products, there are likely to be a number of legal issues and controversies that will have to be explored over the next several years.
Lawmakers will also have to deal with regulation. Look no further than the proliferation of e-cigarettes and the legalization of marijuana to understand the headaches government and city officials will have to tackle with Palcohol.
Misuse can also cause headaches for companies. What happens when children start to snort palcohol? Driving under the influence of Palcohol is also likely to raise some concerns. Will adding the powder to foods or drinking it cause the same mental and physical deterioration as regular alcoholic beverages? What about the purchase of palcohol? Will stores be able to control the sale of this powder to minors?
Over the next several months we can expect to see lawmakers, consumers and lawyers hash out the details over the newest product created to give the world its constant buzz.